In a Jaffa bra shop’s fitting room, women’s love-hate affair with their bosom buddies unfolds. As each heroine struggles to find the perfect bra, she bares not just her chest, but her soul, sharing tales of triumph, tribulation, and the occasional wardrobe malfunction.

For breasts aren’t just fleshy accessories – they’re the protagonists of our life’s epic. From the awkward moment they first break out, to the sobering reality checks of mammograms, our relationship with our “girls” is a bouncy roller-coaster of ups and downs because life, much like a poorly fitted bra, is full of surprises.

The stories told by the protagonists from the bra shop portrayed in FULL SUPPORT not only create a microcosm of underwear, but also an entertaining reflection of contemporary Israeli society.

Michal Cohen, born in 1974, is an Israeli director and editor of documentaries, television series, and feature films. Her documentaries AS THEMSELVES and INDEPENDENCE were broadcast on television in Israel and abroad, and in Israel only, respectively. She also works as a consultant for film funds and broadcasters.

Filmography: 2017 AS THEMSELVES, no year specified INDEPENDENCE (both TV documentaries), 2024 FULL SUPPORT

Awards: Best Debut Film Award (Tel Aviv International Documentary Film Festival, Israel 2024)